This is the story of the man behind the immensely popular Wai Wai noodles, Binod Chaudhary. Penguin presents his insightful memoir, Making it Big. The man behind the immensely popular Wai Wai noodles (Wai Wai has sold more than a billion packets in India alone), Binod Chaudhary is one of Asia’s most prominent businessmen. President of the Chaudhary Group which deals in banking, insurance, finance and housing, he has invested in hotels and real estate. In 2013, he became the first Nepali entrepreneur to be listed as a dollar billionaire by Forbes. His passion for growing his business, in the face of stiff challenges, is legendary.
This memoir, already a massive bestseller in Nepal, tells Binod Chaudhary’s inspiring success story in his own words including how 35 years ago, the idea of setting up his own noodles brand struck him. Chaudhary watched people returning from Thailand with packets of noodles as the need was there but not the supply. Hence Wai Wai, was soon born. A ready-to-eat meal unlike many other cup noodles which have to be heated, it became an instant hit not only in Nepal but also in India’s northeast before it spread to other parts of India and the world.
Read the inspirational story of the man whose grandfather was a modest textile trader and owned a small store which was transformed into Arun Emporium, Nepal’s first departmental store. Chaudhary, the eldest of three brothers, converted the store to a conglomerate which is today one of the biggest corporate houses in Nepal.
For more details please write to dsarkar@penguinrandomhouse.in