A friend watching a film at home with me said something pertinent the other day. There was a time when actors just acted. They were expected to be just actors. They did not hawk their films by dancing at reality shows. The same holds true for writing. Marketing a book was not something authors did. […]
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Tag: publicity
The Cult Of Filth?
“The film is strictly for adults,” said Aamir Khan in what looked like a mix between a Tata Sky ad and an anti-smoking campaign as the three actors of Delhi Belly teased him about ruining his own reputation. While MBA students are running after him to learn marketing tips, filmwallahs are scratching their heads, trying to figure […]