The ad I’m taking on today is actually one that’s being hailed as progressive and gender inclusive by many on social media. That’s right; I’m talking about BIBA’s new “Change is Beautiful” ad. However, I’m disappointed to report that it’s not as ground breaking and stereotype changing as the makers would have you believe. Here’s […]
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Tag: gender roles
When Masalas Serve Us Gender Bias
The ad I am reviewing today is by Everest Masalas. The commercial starts with a woman in her office, thinking of, or rather vividly picturing her daughter asking her “Aaj kya banega?” (What will you make today?). She goes home, looking mildly frustrated and asks her two kids and husband, “roz roz kya banaun?”(What am I […]
Where There’s Tea, There’s Hope
The rain had stopped being furious. But, the motorists were murderous with their grumbling vehicles and grumpy faces. On any other day, I would have joined their never-ending serpentine queue. But that day, with a sinister smile on my face, I dodged the gridlocks, and reached home without complaining. Because, the bicycle is one of […]