Here’s the next edition of ‘Conditioning is for Hair, not Minds’ in collaboration with The Spoilt Modern Indian Woman. The ad I am taking up is Amazon’s new groundbreaking (not) social experiment, titled “When a Woman Shops”. Check it out here. The ad begins with a group of men, in a generic, posh, urban living room, talking […]
You are browsing archives for
Author: Shamolie Oberoi
Feminism Is For Everyone
“Men who want to be feminists need not be given a space in feminism. They need to take the space they have in society and make it feminist”. -Kelley Temple For some reason, this year began with a number of my male friends accusing my writing of being “alienating” and “scary”. I was told (by […]
Mother Dairy- Milk with a Dash of Misogyny
I am taking up yet another commercial rife with regressive clichés about Indian women and their “place”. This one, a part of Mother Dairy’s “Ma Jaisi Koi Nahin” campaign almost made me barf harder than a glass of sour milk. Watch the ad here (and try not to cringe, I dare you). It begins with […]
Biba-Same Old Samosas With A New Chutney
The ad I’m taking on today is actually one that’s being hailed as progressive and gender inclusive by many on social media. That’s right; I’m talking about BIBA’s new “Change is Beautiful” ad. However, I’m disappointed to report that it’s not as ground breaking and stereotype changing as the makers would have you believe. Here’s […]
When Masalas Serve Us Gender Bias
The ad I am reviewing today is by Everest Masalas. The commercial starts with a woman in her office, thinking of, or rather vividly picturing her daughter asking her “Aaj kya banega?” (What will you make today?). She goes home, looking mildly frustrated and asks her two kids and husband, “roz roz kya banaun?”(What am I […]
Glorious, Unfettered And Angry
When a friend of mine asked me to review Angry Indian Goddesses, I was quite apprehensive. I don’t have what is generally considered “good taste” in films. I’m a little ashamed to admit that my films of choice are cheesy chick flicks that end with confessions of love and kisses in the snow. However, I […]
Why Toys Must Not Define Gender Roles
The media is constantly bombarding us with images: billboards, commercials, films, sitcoms- all of which have a huge impact on the way we think, feel and talk about society. Among the millions of messages the mainstream media sends us every day- a particularly damaging one is of the representation of gender roles. Regressive, damaging stereotypes […]
A Feminist On Tinder
Being a student of Women’s Studies can be extremely frustrating- everything you thought you believed in is deconstructed and you feel guilty every time you sing along to Honey Singh (yes, I know the words of Chaar Botal Vodka). You feel guilty every time you enjoy pretty much any Bollywood film. You realize that Shah Rukh […]
Not So Funny, Mrs Funnybones
I’ve been suffering from serious case of writer’s block for the last few weeks- every time I sat down to write a new post I’d give up after a few minutes because I didn’t feel like I had anything specific to say- nothing had agitated me enough, nothing had made me angry enough. Fortunately or […]
The Dangers Of Being A “Good” Girl
Imagine this: You’re at a party with a bunch of your friends. You’re a little buzzed. Eventually the music dies down and you all end up crashing at your friend’s house. You wake up the next morning and you know something’s not quite right. Something happened but you’re not ready to talk about it. You […]
The Politics Of A Stare
About a week ago, I visited Charminar in Hyderabad. My friends and I had been quite excited about the trip and couldn’t wait to shop for trinkets and try the much talked about biryani and kababs. However,the minute we stepped out of the cab, it started pouring, and the harassment began. It’s not like I […]
A Stroll For Freedom
Ever since I stopped watching Grey’s Anatomy, I’ve turned to Pinterest for my daily dose of lessons on life and love. All my free time is spent on this insanely addictive app, and a few days ago, I found a quote that really stayed with me : “The older I get, the more I […]