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Cattitude: Cause We Support

Cattitude!

The Cattitude Trust is a Public Charitable Trust started to reach out to cats in distress, particularly in Chennai (India).

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Posts by Shamolie Oberoi

Feminism Is For Everyone

Feminism Is For Everyone

“Men who want to be feminists need not be given a space in feminism. They need to take the space they have in society and make it feminist”. -Kelley Temple For some reason, this year began with a number of my male friends accusing my writing of being “alienating” and “scary”. I was told (by […]






Mother Dairy- Milk with a Dash of Misogyny

Mother Dairy- Milk with a Dash of Misogyny

  I am taking up yet another commercial rife with regressive clichés about Indian women and their “place”. This one, a part of Mother Dairy’s “Ma Jaisi Koi Nahin” campaign almost made me barf harder than a glass of sour milk. Watch the ad here (and try not to cringe, I dare you). It begins with […]






Biba-Same Old Samosas With A New Chutney

Biba-Same Old Samosas With A New Chutney

The ad I’m taking on today is actually one that’s being hailed as progressive and gender inclusive by many on social media. That’s right; I’m talking about BIBA’s new “Change is Beautiful” ad. However, I’m disappointed to report that it’s not as ground breaking and stereotype changing as the makers would have you believe. Here’s […]






When Masalas Serve Us Gender Bias

When Masalas Serve Us Gender Bias

The ad I am reviewing today is by Everest Masalas. The commercial starts with a woman in her office, thinking of, or rather vividly picturing her daughter asking her “Aaj kya banega?” (What will you make today?). She goes home, looking mildly frustrated and asks her two kids and husband, “roz roz kya banaun?”(What am I […]






Glorious, Unfettered And Angry

Glorious, Unfettered And Angry

When a friend of mine asked me to review Angry Indian Goddesses, I was quite apprehensive. I don’t have what is generally considered “good taste” in films. I’m a little ashamed to admit that my films of choice are cheesy chick flicks that end with confessions of love and kisses in the snow. However, I […]






Why Toys Must Not Define Gender Roles

Why Toys Must Not Define Gender Roles

The media is constantly bombarding us with images: billboards, commercials, films, sitcoms- all of which have a huge impact on the way we think, feel and talk about society. Among the millions of messages the mainstream media sends us every day- a particularly damaging one is of the representation of gender roles. Regressive, damaging stereotypes […]






A Feminist On Tinder

A Feminist On Tinder

Being a student of Women’s Studies can be extremely frustrating- everything you thought you believed in is deconstructed and you feel guilty every time you sing along to Honey Singh (yes, I know the words of Chaar Botal Vodka). You feel guilty every time you enjoy pretty much any Bollywood film. You realize that Shah Rukh […]






Not So Funny, Mrs Funnybones

Not So Funny, Mrs Funnybones

I’ve been suffering from serious case of writer’s block for the last few weeks- every time I sat down to write a new post I’d give up after a few minutes because I didn’t feel like I had anything specific to say- nothing had agitated me enough, nothing  had made me angry enough. Fortunately or […]






The Dangers Of Being A “Good” Girl

The Dangers Of Being A “Good” Girl

Imagine this: You’re at a party with a bunch of your friends. You’re a little buzzed. Eventually the music dies down and you all end up crashing at your friend’s house. You wake up the next morning and you know something’s not quite right. Something happened but you’re not ready to talk about it. You […]






The Politics Of A Stare

The Politics Of A Stare

About a week ago, I visited Charminar in Hyderabad. My friends and I had been quite excited about the trip and couldn’t wait to shop for trinkets and try the much talked about biryani and kababs. However,the minute we stepped out of the cab, it started pouring, and the harassment began. It’s not like I […]






A Stroll For Freedom

A Stroll For Freedom

  Ever since I stopped watching Grey’s Anatomy, I’ve turned to Pinterest for my daily dose of lessons on life and love. All my free time is spent on this insanely addictive app, and  a few days ago, I found a quote that really stayed with me : “The older I get, the more I […]






Hold On That Sense Of Wonder

Hold On That Sense Of Wonder

A lot of free time tends to lead to a lot of self reflection, and though I’ve been thinking about this for a while now, today seemed like a good day to put up this post. I remember this time last year, while preparing for an entrance that I thought  was the most important exam […]






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