Unboxed Writers App for Phone and Tablet

Here are more ways to stay at forefront of Unboxed Writers and stay informed and inspired! Download our app for Android Phones and Tablets. Click on the image to Download Now!


Like Us on Facebook

Follow Us on Twitter



Cattitude: Cause We Support


The Cattitude Trust is a Public Charitable Trust started to reach out to cats in distress, particularly in Chennai (India).

To know more about Cattitude, 'Like' them on Facebook.


Creative Commons License
All content displayed here by Unboxed Writers is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Permissions beyond the scope of this license may be available at http://unboxedwriters.com.

Excerpt, Don't Copy: You may not publish an entire post. You may republish an excerpt of not increasing 250 words.

Give Credit: You may not use any material from our site without giving due credit to the individual author and Unboxed Writers. You must hyperlink directly to the post.

Author: Author of the post retains all copyright, and reserves all rights not explicitly granted here.

Why Strong Is The New Pretty


Body shaming is officially being shamed now. From men breaking away from the sculpted stereotypes peddled in ads to show off their  ‘dad bods’  to  model Chrissy Teigen tweeting an image of her stretch marks and inspiring hundreds of women to post images of their post-pregnancy bodies. To ‘mom bods’  with their saggy bellies and ‘’tiger stripes,’  trending with pride,  the invisible millions who have been discouraged and demoralised by impossible standards of perfection are striking back to show the world that the real and the imperfect can be beautiful too.

As advertising companies and fashion magazines negotiate the difficult space between trying to be sensitive to the changing  perceptions about beauty and what constitutes it, and selling the aspirational idea of perfection, there are parents who nip trouble where it first rears its head. In the toys sold to little girls and boys.

Sonia Singh, a mother from Tasmania in Australia, uses a ‘’make under’’ technique to normalise the glossy fashion conscious dolls sold to little girls by companies. She uses nail polish remover and eucalyptus oil to clean the dolls’ faces and remove heavy lipstick tints, adult eye shadows and even their eyes. She then puts in place childish innocence that needs no glamour. Her dolls are an Internet sensation because they remind so many of us of how easily we buy into mass marketed and oversexualised body imagery and even subject our children to its tyranny.

Another idea that is sweeping the Internet is the  “Strong Is The New Pretty” photo series that questions the notion that young girls and women must look a certain away to be accepted. The photographer behind it is Kate T Parker, a former college athlete and marathon runner who has nailed the Ironman Triathlon.

The photo series shows her two daughters in unselfconscious play sessions enjoying races, rollerblading and more and the pictures resonate with power and the enjoyment of purpose. These girls do not preen to appease a certain approving gaze.  They are themselves and that is a big statement to make in a world cluttered with stereotypes for women.

Kate wrote in her blog, “My girls know that who they are is just perfect. Being themselves is enough for us. And ultimately, for them, too… that’s the goal, at least.They don’t need to have their hair done, clothes matching, or even be clean to be loved or accepted.”

More and more women are beginning to assert themselves to break out of the moulds imposed on them and recently, a new item informed that actor Barkha Madan, remembered for her role in Ram Gopal Varma’s Bhoot, has become a Buddhist nun.

This may not be the path for everyone but she is one of the many who are finally thinking outside the roles designated for them and to play the parts they want to. Unapologetically and without fear.

 Pic credit: Photo campaign ‘Strong Is The New Pretty,’

images (4) with The New Indian Express  Reema Moudgil works for The New Indian Express, Bangalore, is the author of Perfect Eight, the editor of  Chicken Soup for the Soul-Indian Women, an artist, a former RJ and a mother. She dreams of a cottage of her own that opens to a garden and  where she can write more books, paint, listen to music and  just be silent with her cats.

If you like this, you might also like:

Similar posts
  • Are We A Democratic Republic Still? August 1947 was a watershed moment in the history of the Indian sub-continent. India – the jewel in the British crown – became an independent nation as it broke away from its imperial past of over 200 years. The joyful moment however was short-lived as independence unfortunately came at a heavy price in the form [...]
  • No, we don’t get to tell any woman what feminism should mean to her The generation of women that came before mine had a different view by and large of what abuse and violation represented. I remember being told many versions of “apni izzat apne haath mein hoti hai” (your honour is in your hands) while growing up and in my twenties by women who could not understand why I [...]
  • Everywoman… The pain of men Is the crux of noir It’s why girlfriends Are found in fridges The pain of men Is stoic Quietly eats away at the men The pain of men Drives revenge epics Fuels classical tragedies The pain of men Ennobles, somehow The pain of women Is everyday Everywoman And when it is [...]
  • Me too. Me too. Me too. Me too. No matter how many times I say it, it won’t be anywhere near enough. Strangers on the street, boyfriends, acquaintances at parties, “friendly” uncles, neighbours- the reality that our bodies belong to everyone but ourselves is one that women realize rather early into their lives. The first time I [...]
  • Why We Don’t Need A Goddess Queen Today “Everything is fair in love and war,” says Rajkumar Rao’s vindictive hero in the viral trailer for Shaadi Mein Zaroor Aaana. This could have been the tagline of Sanjay Leela Bhansali’s Padmavati. The difference is that in the first film, the hero is avenging himself by punishing the woman who broke his heart. He wants [...]

No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Our Authors

Be the first to read the latest on Unboxed Writers!

Subscribe for FREE and get the latest in your Inbox! You can unsubscribe at any time.
Email *


Editor & Founder:
Reema Moudgil
Design Director & Founder:
Vani Bahl
Media Consultant:
Poonam Goel

Mission Statement

Who are we? We are writers. And here, in this space, we put pride and passion back into writing. We give ourselves and each other creative freedom and respect.

* We create an environment where content generation does not entail degeneration of inspiration and spirit.
* We create content that we believe in and identify with.
* We recognise that to create is always of more value than to berate.
*We critique without malice and arrogance.

This site is about us writers, what we stand for but more importantly, about creating something valuable, inclusive, thought-provoking. In this space, we do not just stand for ourselves but for all those who listen to a compelling inner voice that tells them, "Create!"

Unboxed Writers Share

Join the other awesome people who get the new posts right away by email!
Be the first to read the latest on Unboxed Writers.
Enter your email and stay on top of things!