Unboxed Writers App for Phone and Tablet

Here are more ways to stay at forefront of Unboxed Writers and stay informed and inspired! Download our app for Android Phones and Tablets. Click on the image to Download Now!


Like Us on Facebook

Follow Us on Twitter



Cattitude: Cause We Support


The Cattitude Trust is a Public Charitable Trust started to reach out to cats in distress, particularly in Chennai (India).

To know more about Cattitude, 'Like' them on Facebook.


Creative Commons License
All content displayed here by Unboxed Writers is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Permissions beyond the scope of this license may be available at http://unboxedwriters.com.

Excerpt, Don't Copy: You may not publish an entire post. You may republish an excerpt of not increasing 250 words.

Give Credit: You may not use any material from our site without giving due credit to the individual author and Unboxed Writers. You must hyperlink directly to the post.

Author: Author of the post retains all copyright, and reserves all rights not explicitly granted here.

They Dare You To Dream Big

unnamed (1)

An aside. Dagny Taggart, a definitive Ayn Rand heroine and possibly the first woman to run a railroad in fiction, is one of the many inspirations behind Wishberry, India’s first crowdfunding platform. Wishberry is run by two young women who are now fuelling many dreams just because they had the courage of conviction to follow their own.

Anshulika Dubey, co-founder of Wishberry, was a McKinsey analyst in the US when the thought of crowdfunding unusual creative ideas prompted her to quit her job and join forces with friend and partner Priyanka Agarwal.

Wishberry, originally a bridal registry website,  became an ‘online charity fundraising platform’ by 2011 and started accepting creative projects in 2012.  Says Anshulika, “But by the end of 2012, we started to focus on the creative industry and stopped accepting social/charitable projects as we felt the need to empower the creative industry.”

Since then, the company has raised over Rs 5 crore for 250 projects (and counting) and last week Anshulika was in Bengaluru to look for more ideas that in turn are looking for tangible support, the kind that Wishberry provides from start to finish.

When the 20-something Anshulika walked into our office, she was in the middle of a day that had begun with her interacting with technology enthusiasts some of whom are thinking out of the box but mostly dreaming of working for big corporations rather than building something from ground up.

It is the creation of something from scratch though that excites her. Between lulls in the conversation, she answered mails on her laptop, made calls and without meaning to, showed you that running your own business is about a commitment that goes beyond just earning a pay cheque.

Ensuring that brave fringe ideas like Punyakoti reach their fruition, animates her like nothing else. Says she, “Eighty per cent of the funding for Punyakoti has come from absolute strangers across India. This busts the myth that Indians don’t support the arts. Our intention is to take the power of funding creative projects from the elite few, give it to people and democratise the process.”

Crowdfunding, she explains, is a little like pre-selling the tickets of a film and pre-booking the copies of a book.“Those investing in a film, a book, a theatre production are not ‘investing’ their money to get a profit. They are backing a belief. The returns they get are experiences that money cannot buy. They may enjoy a private screening of a film they have funded, attend a personalised workshop helmed by a director they have supported etc. But mostly, people back projects that have been rejected by mainstream funding agencies because they want to experience something new, unprecedented and fresh in music, cinema, theatre, performing arts and publishing,’’ adds Anshulika.

And why some projects inspire virtual strangers to invest money can only be attributed to connection. Anshulika cites the example of Pawan Kumar, the director of crowdsourced hit Lucia who did not treat his potential audience as consumers but as co-creators of his dream as he shared the progress of his film with them on social media and even invited them to offer ideas about the poster design.

“This is what even mainstream film-makers need to understand. You cannot just bombard the social media at the time of a film’s release. Your audience today does not just buy tickets, it buys an idea. And only if it throws its weight behind your film, even before it gets screened, will you succeed at the box-office.’’

What Wishberry wants to tell aspiring makers across Karnataka is this. Work on your idea down to the last small detail and Wishberry will make sure that money is the least of all the hurdles in your way.

“We want to put India and all its creative potential on the global map. There is no reason why we should not be winning Oscars and Grammies more often. It is all a matter of looking for talent where no one ever has.’’

Handling the money that backers route through Wishberry is a job entailing great accountability and transparency and that is why every project the company takes under its wing, is broken down to minutiae so everyone concerned knows which stage of development, the idea has reached.

Wishberry has so far enjoyed a 70 per cent success rate in successfully pitching projects to investors.

“Raising money for an idea is not a DIY project. We manage everything from the social media presence of an aspirant and take potential and existing investors behind the scenes with teasers and updates,’’ says  Anshulika and adds, “Those who fund our projects are highly intelligent observers of media trends. They invest only in content, not in thin air. They want to support underdogs with great ideas.’’

Case in point being Menstrupedia, a comic guide to periods, which succeeded in crowdsourcing over Rs 6 lakh and has now gone global with multiple translations.

In the final analysis, says the erstwhile analyst, crowdfunding will be the norm and not just an aside some day soon because it has broken the myth already that you need entrenched corporations to bankroll your dreams when in fact you just need to convince a certain number of people to back you.

Once that happens, the mainstream funders will look your way too. Just as Procter and Gamble threw their might behind Menstrupedia when it became a crowd-funded success.

Anshulika Dubey and Priyanka Agarwal’s own success story emphasises precisely this.

When you earn social equity, you earn goodwill and when you empower others to succeed, there is no way that you can fail.

Wishberry helps techie  to crowdsource Sanskrit film

Twenty five hours before the deadline set by Wishberry, for the target amount of Rs 40 lakh meant for Punyakoti, a Sanskrit animation film, Rs 41,00, 210 had already been raised. The fact that this happened around World Sanskrit Day made the triumph even more significant. “I am personally thrilled at the success of the campaign on Wishberry. This will encourage many more young and creative people to dream big,’’ says 43-year-old Ravi Shankar, an HR professional at Infosys, who will be helming the film.  You may choose to read less or more in this moving Mahabharata fable where a cow promises a hungry tiger she will become his meal once she has fed her calf but for Ravi, this narrative is not just about hunger and sacrifice. It is about


ecology, heedless consumption and endangered natural habitats. The story he first heard as a Kannada folk song, Govina Haadu, was later interpreted in a book of the same name by him and then the itch to film it began to niggle. Sanskrit was an instinctive choice as he had learnt it in one of Infosys’ language appreciation labs. He had also been dabbling with animation for some time. Today he can speak Sanskrit and we presume, think in it too. A forgotten tale and a language struggling for survival make for a perfect fit. And things began to fall into place when legend Ilaiyaraaja came on board to compose the music for free. Then Wishberry came into the picture and the rest will be history when India’s first Sanskrit animation film is completed. Ravi wants more dreamers and aspiring film makers in Karnataka to get in touch with Wishberry to kickstart their projects.

More details on https://www.wishberry.in

images (4) with The New Indian Express   

Reema Moudgil works for The New Indian Express, is the author of Perfect Eight, the editor of  Chicken Soup for the Soul-Indian Women, a  translator who recently interpreted  Dominican poet Josefina Baez’s book Comrade Bliss Ain’t Playing in Hindi, an artist, a former Urdu RJ and a mother. She won an award for her writing/book from the Public Relations Council of India in association with Bangalore University, has written for a host of national and international magazines since 1994 on cinema, theatre, music, art, architecture and more, has exhibited her art in India and the US…and hopes to travel more and to grow more dimensions as a person. And to be restful, and alive in equal measure.

Similar posts
  • “If the film is worth anything, it will find an audience” Actor-director Rajat Kapoor contradicts the cliches of fame without saying a word.The three time National Award winner’s body of work speaks for him and also for his need to create content that does not necessarily conform to commercial stipulations. It is easy to see why in a star-driven business, it would be tough for an independent [...]
  • Rima Fujita: Painting Peace And Prayers In a world where hate is normalised through conversations, social media exchanges, images, sound bytes, war is a constant news ticker and pain has lost its pungency because it is so pervasive, how do we stay hopeful? By not just noticing beauty, but creating it. By focusing on light. And colour. For Japanese American artist [...]
  • The Heavens Lavanya Shanbhogue Chases Lavanya Shanbhogue Arvind is the winner of the Commonwealth Short Story Special Prize (2011). Her short story, ‘The Crystal Snuff Box and the Pappudum,’  was adapted for radio by the Commonwealth Broadcasting Association and was broadcast in all the Commonwealth countries. Her other works include ‘Those You Cannot See’ that appeared in the Griffith Review, [...]
  • A Peek Into The Dark Side of Light For the uninitiated, Sanil Sachar is a 23- year- old author from Delhi, whose first book Summer Promises and Other Poems was published in 2013. He started writing during his time in England, where he completed his high school and graduation.  He is an avid footballer apart from being a writer who aspires to inspire and lives [...]
  • Born To Win He stared down at the chess board for a few seconds before moving a pawn forward. In that short time span, Bharath’s brain racked through games played previously, moves and choices seen online. He sifted through patterns and strategies learnt from numerous websites and his chess classes. A rising star in the field of chess, Bharath has done [...]

No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Our Authors

Be the first to read the latest on Unboxed Writers!

Subscribe for FREE and get the latest in your Inbox! You can unsubscribe at any time.
Email *


Editor & Founder:
Reema Moudgil
Design Director & Founder:
Vani Bahl
Media Consultant:
Poonam Goel

Mission Statement

Who are we? We are writers. And here, in this space, we put pride and passion back into writing. We give ourselves and each other creative freedom and respect.

* We create an environment where content generation does not entail degeneration of inspiration and spirit.
* We create content that we believe in and identify with.
* We recognise that to create is always of more value than to berate.
*We critique without malice and arrogance.

This site is about us writers, what we stand for but more importantly, about creating something valuable, inclusive, thought-provoking. In this space, we do not just stand for ourselves but for all those who listen to a compelling inner voice that tells them, "Create!"

Unboxed Writers Share

Join the other awesome people who get the new posts right away by email!
Be the first to read the latest on Unboxed Writers.
Enter your email and stay on top of things!